The Guardian Glass homepage encourages us to see what’s possible via an interesting moving grid.
A poster shows how an advanced glass controls interior temperature. The headline tells us it’s the glass that works with sun.

Guardian Glass

a stronger brand for a stronger value chain

Guardian Glass, one of the world’s largest glass companies, was exposed to fragile and cost-driven supply chains. To create more demand pull we recommended strengthening their brand.

With the unifying thought ‘See what’s possible’ we helped reposition Guardian from glass manufacturers to world experts in glass. 

Creating a new brand identity and tone of voice, global brand guidelines, online content strategy and a new, more interactive website across six regions globally. 

“A futuristically designed magazine spread advertises Guardian Nexa, a new, low carbon, architectural glass. The headline reads ‘Guardian Nexa. Focused on the future.’ Copy explains that Nexa signifies environmental stewardship and innovation.”

“They go beyond understanding our business, they proactively originate business-building approaches and execute them brilliantly. When ideas are needed we call in Gravy.”

Andrew Wilkins, Managing Director, Global Branding & Communications, Guardian Glass

A Guardian Glass brand book shows the new global brand identity.
A large and impressive Guardian Glass event stand encourages us to see what’s possible in architectural glass.
Previous

Shackleton
Next

Billy Ruffian