A poster shows the same girl trying many instruments in one image. Headline reads Who likes to try them all? Brighton girls.

The Girls’ Day School Trust

going back to school to create stronger comms

We work closely with the largest private girls’ school organisation in the UK, the Girls’ Day School Trust.

This includes activity for the GDST brand as a whole, but also campaigns for each of their 25 schools. ​

Although part of the GDST family all the schools are very different, with unique challenges, competitors and objectives.​

Before committing anything to paper we research each one to find their unique point of difference – which involves a number of school visits. The result is a campaign that exactly captures the essence of each school in a new and arresting way.

A girl looks to camera in the school library. The headline explains the first thing Northwood school teaches is fascination.
A very young girl holds up a sign reading ‘Girls rule the world. A poem’. Headline – made in Putney (High School)

“We recommend Gravy because of their commitment to quality, their rich experience and how easy they are to work with. This is a rare combination.”

Tashi Shetti, Head of Marketing, The Girls'​ Day School Trust

Schoolgirls watch chocolate heated over a Bunsen burner. Headline – Who studies the chemistry of chocolate? Brighton Girls.
“Poster for GDST school Putney High shows confident schoolgirl looking to camera wearing a homemade protest T-shirt that reads ‘Use less plastic’. Headline ‘Made in Putney’. Copy introduces schoolgirl, explains her passion for environmental science.”
A comedy club style poster shows three 6th Form girls. Headline – who would learn confidence through comedy? Brighton Girls.
The Putney High School website shows a film of an athletic schoolgirl. The headline explains that she is made in Putney.
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