Brand Integrity delivered with agility.
In an increasingly complex marketing space, it’s trust and credibility that will drive conversion.
And trust is built by consistent and authentic brand behaviour.
We call this Brand Integrity and we’ll help you to develop and then deploy it with lightning-fast agility.
This is not just a nice-to-have – it's now a critical advantage. Because brand communication that doesn’t chime with people is the last thing you should automate.
Guardian Glass
We repositioned one of the world’s largest architectural glass companies, and created huge demand pull in a supply-led world.
Billy Ruffian
We relaunched a D2C mens’ shoe brand with a flexible brand idea that influencers and consumers loved.
Shackleton Financial Advisers
We created a new, disruptive independent financial adviser brand that makes advice more accessible.
Banque Raiffeisen
We helped a Luxembourg bank rediscover who they really are, and achieve a 10% uplift in a static market.
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Guardian Glass
We repositioned one of the world’s largest architectural glass companies, and created huge demand pull in a supply-led world.
-
Billy Ruffian
We relaunched a D2C mens’ shoe brand with a flexible brand idea that influencers and consumers loved.
-
Shackleton Financial Advisers
We created a new, disruptive independent financial adviser brand that makes advice more accessible.
-
Banque Raiffeisen
We helped a Luxembourg bank rediscover who they really are, and achieve a 10% uplift in a static market.
Brands with high trust grow 115% more
Source: KantarZ 2025 Most Valuable Global Brands Report
Our methodology – Brand Integrity delivered with agility
The Gravy Brand Integrity model is a clear and measurable way to gain an unfair advantage in an increasingly AI-driven world. It will build brand long-term, yet also strengthen shorter term performance media and conversion.
Authenticity
In an era of scepticism and emotional distance, brand authenticity builds connection and loyalty.
Relevance
A clear value proposition and customer benefits, communicated with impact, leads to greater resonance.
Brand
Integrity
Presence
Brand awareness, channel visibility and channel credibility all create an anchor for trust.
Consistency
A consistent brand, over time and across channels, makes it easier for people (and AI) to consider you.
To assess how your brand is performing contact us
26% of brands have zero mentions in AI Overviews
Source: Ahref – ’Analysis of AI Overview Brand Visibility Factors’