C Finance
making a fintech business mean more than the tech
Behind their algorithmic efficiency and digital innovation was a more purpose-driven organisation rooted in their Scandinavian roots – keen to deploy technology to promote a more enlightened financial future.
By elevating their brand above their products and helping them stand apart from the crowd, they were able to secure stronger funding and partnerships, and retain and attract a more motivated workforce.
“I was so impressed by how the guys got exactly who we are, then knew how to translate that into a brand world only we could own.”
Jarno Partanen, CEO, C Finance