A poster reads new ideas get more time to say hello when business calls cost up to 30% less. By hello is a notification icon.
A poster reads professionalism doesn’t do mobiles, it has a landline number across devices. By this is a call ended icon.

Vonage

a US tech giant becomes a UK small business champion

As a US tech giant, Vonage had little emotional connection with UK SMEs, and yet their flexible and affordable communication services are essential in growing small businesses. 

From this insight we repositioned Vonage as the UK’s small business partner – ​with the central thought: ​Answer every opportunity.​

By focusing on end benefits we elevated Vonage’s product offering above other SaaS providers.​ And, combined with fast turnaround digital performance media, this led to a 64% increase in sales.​

64% sales increase during the campaign

A regionally targeted print execution reads be your own northern powerhouse with a Vonage business phone system.
The Vonage website homepage shows the product packages and communicates the brand line answer every opportunity.
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