A poster introduces us to the brand line: exceptional vodka, English style, next to a beautiful shot of the bottle.

Renaissance Vodka

a premium solution for a premium English vodka

As a new challenger brand, there was an opportunity to disrupt a sector dominated by Russia. 'Exceptional vodka. English Style' allowed us to do this, and more, with dry English wit.

This helped Renaissance establish credibility in a category where Eastern European provenance often defines quality – and communicated a clear point of difference to influencers and mixologists.

It also secured further funding and distribution, including becoming the official vodka of Norwich City FC (with all associated Delia Smith hospitality opportunities). ​

This execution shows the bottle next to a stylish Martini in a glass. Headline: Vodka martini. English not Russian.
We see the Renaissance vodka bottle next to the headline: To create the perfect vodka we looked East. To East Anglia.

“Gravy didn't just define a challenger brand positioning for us – they gave us a memorable brand voice and personality to cut through a crowded premium vodka market.”

Vadim Jean, Co-founder, Renaissance Vodka

A Facebook Valentines post shows the rose vodka variety with the line: Handpicked for Valentines yes. Last minute garage no.
Here the bottle is next to a canary yellow cocktail. Headline: Now the official vodka of Norwich City. So, where are you?
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