ShowerGuard

from B2B to lifestyle brand in one idea

Guardian Glass US entrusted us with their first consumer campaign and brand identity – for ShowerGuard, a new shower glass that doesn’t corrode. 

Homeowners were only being made aware of ShowerGuard late on in their bathroom remodelling process, and as a more expensive trade-up option. To create the awareness and demand to remedy this, we launched a campaign showing that even though everything else changes, ShowerGuard stays beautiful for life.

The campaign appeared across Instagram, Pinterest, Facebook and YouTube. Along with integrated email activity and in-store marketing assets for retailers throughout the US.

A poster shows the same bathroom with changing decors, except for the ShowerGuard glass, as it stays beautiful for life.

“We’re a B2B brand historically, so Gravy’s expertise has been key to us launching our first B2C campaigns. They’re a trusted partner across our global network, including North America.”

Roberto Palacios, Strategic Communications Partner US & Canada, Guardian Glass

“A desktop computer screen shows the ShowerGuard website homepage. The headline reads ‘Styles change, but ShowerGuard glass stays beautiful for life’. The visual shows a showerGuard shower enclosure in a designer bathroom setting.”
On a Pinterest home decor search page, a ShowerGuard branded Pin asks us to choose shower glass as carefully as tiles.
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